Research Consulting
We specialize in qualitative primary and secondary research, and our consulting approach and setup has evolved over more than a decade.
Structured, yet collaborative and flexible approach
Structured and collaborative, we involve our clients from initial project planning, through the actual process of conducting a study and sharing the findings.
We believe that the strength and relevance of research lies in clearly defined objectives, collaborative planning and a flexible research approach that assimilates both stakeholder and consumer inputs.
Customized and versatile research methods
We strive to move beyond cookie cutter research methods and tools.
We draw from a flexible toolkit, where proven methods are creatively customized to suit each project’s goals and cultural context.
Our visual and exploratory research tools are designed to put participants at ease and encourage deeper, more meaningful responses.
Thought provoking and actionable research outputs
Our research outputs inspire and invite action.
From vivid ‘Postcards from the Field’ and rich visual frameworks to tangible artefacts like brainstorming cards, research outputs across project stages are designed to spark dialog and drive action among client teams.
We understand the correlation and overlaps between design and research. Our research insights and recommendations are thought provoking and actionable, geared towards inspiring design and providing design direction.
Curated network of partners
Over the years, we have carefully curated a strong network of global and local research partners.
Our local partnerships with researchers, local language moderators, participant recruiters, facility providers and other research support service providers enable us to meet the linguistic and geographic challenges of conducting pan-India primary research.
We can offer turnkey research solutions across India and quickly curate strong research teams without compromising work ethics or quality.
We have a trusted network of freelance researchers and small agencies worldwide who we can partner with for multi-country studies.
Research Collaboration
In addition to our research consulting practice, we also collaborate to support other research teams in multiple ways:
Expert Resourcing
We collaborate with design, strategy and research consultancies, as well as with insights teams within larger organizations, when their in-house teams lack the capacity or specific expertise to take on large or complex research projects.
Cultural Insight Partner
We partner with global research and strategy consultancies to ensure cultural relevance when conducting research in India. In past engagements, we’ve either supported international teams on the ground or independently led the India leg of multi-country studies from end to end.
India Immersions
Cultural immersions offer client design and research teams a meaningful way to engage with their area of focus – beyond user interviews.
We curate immersive experiences tailored to specific research objectives or topics of interest. Our sessions are designed to help our client partners gain deeper cultural insight by observing real-life settings or through guided visits or walks.
Each immersion is led by a local researcher who will be able to provide cultural sub-context, ask the right questions and spot what might otherwise be missed.
While immersions are fun, they are also actionable – We work with our clients to capture notes and synthesize the rich data and observations that are a byproduct of immersions.
Examples of past immersions include:
- Walks or visits to specific places of interest
- Contextual and informal interactions with target users
- Participation in local or seasonal rituals, events, or activities
Workshops
Customized workshops
Our workshops are designed for impact and customized to meet a wide range of client needs. We tailor the content based on – our audience’s current level of expertise in research and usability / specific skills they need to develop / time available for training / service or product context / current workflows and processes.
We currently offer workshops in the following areas:
- Expert based evaluation methods
- User based evaluation methods
- Design Research
Capability Building
The trusted expertise that Anagram Research is known for is now available through two new, affordable services – both facilitated by founder Devika, a seasoned researcher with over 23 years of industry experience.
Learning Projects
We offer hands-on training to independent researchers and in-house teams by guiding them through live strategic or evaluative research projects. Our training is supported by high-quality, field-tested templates and artefacts that equip learners to confidently plan, conduct, and report qualitative research.
Learning Projects are a cost-effective alternative to commissioning a full-scale research project through an external consultancy.
This service is ideal for organizations that want to make the most of their research budgets by combining hands-on training with the successful completion of a robust, high-quality research study.
It’s also well-suited for early-to-mid career independent researchers who are looking for technical guidance, feedback, and mentorship on real-world projects they are working on.
Hiring and Mentoring Support
For organizations looking to build in-house research capability from the ground up, we offer support in identifying, hiring, and then mentoring new researchers to set them up for long-term success.
Our model includes:
- Partnering with clients to locate, assess, and interview suitable candidates.
- Providing structured mentoring over a fixed duration or for specific research projects.