Anagram Research is a full service user research micro consultancy

Working across industries and sectors, we inspire and guide our clients to design innovative, user centered products and services.

Our actionable insights and recommendations are based on robust primary or secondary research, and crafted out of a deep understanding about user needs, behaviors and the socio-cultural context.

Our research insights have been used to improve existing customer experiences and to inspire new ideas and innovation.

Anagram Research draws upon a broad range of globally practiced research approaches and methods that can be used at different stages of the design process.

Tapping our extensive experience in user research, we often tweak our toolkit to come up with out-of-the-box approaches that best suit the research goal or are localized to the cultural context.

Research Projects

Anagram Research coordinates and runs user research projects in India and around the globe.

We can manage all your research requirements – from initial planning, participant recruitment and conducting the research to analyzing and sharing insights through a workshop or an interactive presentation.

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Research Collaboration

We have successfully collaborated with global design and research consultancies, as well as with inhouse Insights or Design teams.
We can be your India based research partner on multi-country research studies.

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Anagram Research conducts design research and usability workshops for academic institutes as well as corporates.
Past workshop duration's have ranged from 3 days to 2 weeks.

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Capability Building

Anagram gets you 'research ready.'
Our team mentoring and training programs are aimed at enabling your in-house team to build their user research capability.

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Design Personas

Understanding the needs, behaviors, experiences and goals of the next billion job seekers in India.
March - April 2020

#In-Context Research #Defining User Needs #Future Scenarios #Brainstorming Cards

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Strategic Insights

Enabling a better future for medium – smallholding Indian farmers.
October - November 2019

#In-Context Research #Exploratory Research #Problem Space #Insights #Research Based Guidelines

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Remote Research

Anagram Research's approaches and experiences with remote research.
2011 onwards...

#Longitudinal Research #Direct Interviews

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Testing and Evaluation

Improving user experience and usability; ensuring that products and services reflect user expectations and mental models.
2011 onwards...

#Usability #User Experience #Iterative Design #Solution Space

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Secondary Research

Independent secondary research projects; Secondary research to augment primary research.
2011 onwards...

#Secondary Research #Inspiration #Perspective #Benchmarking #Trends

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Social Impact Research

Investigating ways by which Indian users of digital products and services might be supported to feel safer online.
June - August 2022

#Diary Study #In Depth Interviews #Remote Research #Research Based Guidelines

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Established in 2011, Anagram Research is located in Bangalore, India.

We are experienced design and research professionals who come together as relevant and dynamic teams to meet unique research requirements.

With over 23 years of experience, Devika Ganapathy is the founder and an integral part of all research projects at Anagram Research.
Through her work at Anagram Research, Devika endeavors to raise the bar for user research in India and is a strong advocate of culture sensitive research. Beyond her consulting practice, Devika actively initiates and collaborates on initiatives to build and strengthen the Indian user research community.


Founders thoughts around naming a design research company
(5 min read)

If you have a user research requirement – Reach out!
You don’t need to have it all figured out before you contact us.
We would be happy to guide you, after understanding your business context and the questions you hope to answer through research.

If you are a freelance researcher or a consultancy interested in exploring a possible collaboration with Anagram Research – We’d be glad to hear from you!
We are always excited to connect with other researchers and strategists who are passionate about user research and for whom work quality is a priority.

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