Research Projects

We specialize in qualitative primary and secondary research, and our consulting approach has evolved over more than a decade.

Collaborative and structured planning, Flexible and iterative implementation
Structured and collaborative, we involve our clients from initial project planning, through the actual process of conducting a study and sharing the findings. We believe that the strength and relevance of research lies in clearly defined objectives, collaborative planning and a flexible research plan that assimilates stakeholder and consumer inputs.

Thought provoking and actionable insights and recommendations
We understand the correlation and overlaps between design and research. Our research insights and recommendations are thought provoking and actionable, geared towards inspiring design and providing design direction.

Customized and inspiring research approach and presentation
We strive to move beyond standard user research approaches and staid research documentation. We innovate and customize traditional research methods, to best meet each client’s individual research objectives and to suit the cultural context. Out-of-the-box and visual research tools are often used to encourage our research participants to share their thoughts and experiences more deeply. We frame our findings in a fresh and unique way, to make our research insights inspirational and engaging.

Multiple engagement models
We have in place different engagement models, to ensure that every customer’s unique requirement is met:

  • Fixed time projects
    This model works best for clients who have specific research requirements that they want completely taken care of by an external research partner. Fixed time projects typically range from 1 – 3 months. Anagram Research recommends a research approach, after understanding your unique business objectives and the stage of product development you are currently at. We keep in mind the context in which your product or service is intended to be used. At times we recommend a combination of different methods to best address your specific goals.
  • On-going consultation
    Anagram Research works with clients who need on-going feedback and recommendations on their product or service ease of use. We can collaborate with your in-house design and development teams or with your external design partners, to provide expert inputs and ensure compliance with global usability standards.
  • Project linked mentoring
    We can train your in-house team by mentoring and guiding them during a project. These ‘Learning Projects’ assure a high quality research deliverable as well as leave you with a team trained in the specific research methods employed during the project.

Curated, dynamic team
Our carefully curated network of researchers, local moderators, recruiters, facility-providers and research-support services enable us to meet the linguistic and geographic challenges of conducting pan-Indian primary research, without compromising work ethics or quality. We also partner with research agencies and freelance researchers around the globe, to conduct research studies outside India.

Research Collaboration

In addition to our direct consulting practice, we also collaborate and support other research teams in multiple ways:

Bandwidth, Expertise
We partner with design or research consultancies, or with Insights teams within large organizations, in instances where the in-house team does not have the bandwidth or expertise to handle a large or complex research project.

Local Research Partner
We partner with global research and strategy consultancies to ensure research relevence in an India specific cultural context. In past collaborations, we have supported global teams conducting research in India or entirely managed and run research in India during multi-country studies.
We can also provide support on global research projects at a competitive cost.

Cultural Immersions
Cultural immersions allow global researchers unfamiliar with India, to gain a deeper understanding about the local context and people. We design unique immersive experiences, that are based on specific research objectives or interest areas and include opportunities to both observe and interact. Cultural immersions are guided by a local expert / researcher who will be able to discuss topics of interest and highlight cultural nuances.
Cultural immersions that we have facilitated in the past include:

  • Walks or visits to specific places of interest
  • Contextual and informal interactions with target users
  • Opportunities to participate in local / season specific activities of interest


Customized workshops
Our workshops are high impact and tailor made to meet diverse client requirements.
We customize our material, keeping in mind our audience’s current level of expertise in research and usability / The skills they need to learn / The time they have available / The service and product context / Their current work processes.

We currently offer workshops in the following areas:

  • Expert based evaluation methods
  • User based evaluation methods
  • Design Research

Capability Building

We can empower in-house teams to start running their own usability and research studies.

Usability testing artifacts
To get your internal teams research ready, we can train and equip them with custom made and high grade usability testing artefacts. Usability testing artifacts include all documentation and tools required to plan, conduct and document findings of a qualitative usability study and can include checklists, templates, protocols and guides.

Hiring and Mentoring
For clients wanting to build in-house research capability, Anagram Research can help get on board, train and mentor researchers.

Our mentorship model includes:

  • Locating, shortlisting and interviewing potential candidates.
  • Providing training and mentoring over a fixed period of time / On specific projects being worked on.