Research Consulting

We specialize in qualitative primary and secondary research, and our consulting approach and setup has evolved over more than a decade.

Structured, yet collaborative and flexible approach
Structured and collaborative, we involve our clients from initial project planning, through the actual process of conducting a study and sharing the findings.
We believe that the strength and relevance of research lies in clearly defined objectives, collaborative planning and a flexible research approach that assimilates both stakeholder and consumer inputs.

Customized and versatile research methods
We strive to move beyond cookie cutter research methods and tools.
We draw from a flexible toolkit, where proven methods are creatively customized to suit each project’s goals and cultural context. Our visual and exploratory research tools are designed to put participants at ease and encourage deeper, more meaningful responses.

Thought provoking and actionable research outputs
Our research outputs inspire and invite action.
From vivid ‘Postcards from the Field’ and rich visual frameworks to tangible artefacts like brainstorming cards, research outputs across project stages are designed to spark dialog and drive action among client teams.
We understand the correlation and overlaps between design and research. Our research insights and recommendations are thought provoking and actionable, geared towards inspiring design and providing design direction.

Curated network of partners
Over the years, we have carefully curated a strong network of global and local research partners.
Our local partnerships with researchers, local language moderators, participant recruiters, facility providers and other research support service providers enable us to meet the linguistic and geographic challenges of conducting pan-India primary research.
We can offer turnkey research solutions across India and quickly curate strong research teams without compromising work ethics or quality.
We have a trusted network of freelance researchers and small agencies worldwide who we can partner with for multi-country studies.

Multiple ways of working with us
We offer flexible engagement models to match your specific needs and stage of growth.

Fixed time projects
This model is ideal for clients with specific research needs who prefer to hand off the entire project to an experienced external partner.
Fixed time projects typically span 1 – 3 months. After understanding your unique business objectives and the stage of product development, Anagram Research recommends and implements a tailored research approach.
Expert-in-Residence
Anagram Research also works with clients who need on-going feedback and recommendations on their product or service. We can collaborate with your in-house design and development teams or with your external design partners, to provide expert inputs when needed and ensure compliance with global usability standards.
Learning Projects
A hands-on mentoring model for organizations looking to build internal research capability while executing a live project. Your team learns by doing — with expert guidance ensuring both a strong deliverable and a confident, upskilled team.

Our user interviews complimented by observation and research activities can range from a couple of hours to a week.

Rigorous research helps gain in-depth understanding of customer lifestyles, attitudes and behaviors.

Research can inspire and help identify opportunity spaces for design.

We visited over 40 homes across Bangalore, Mumbai, Delhi and Hyderabad for in-context research that inspired a client to design furniture and décor products for Indian customers more thoughtfully.

Rainy Kolkata… On route to Durgapur to talk to final year college students about their career related needs and aspirations.

We also visited students in Nasik, Davangere and Meerut to identify unmet needs and opportunity spaces for a client.

A ‘learning project’ – A client’s design team observed user interviews and participated actively in synthesis.

To enhance learning, Anagram Research also conducted a series of short workshops to help them understand the different research phases.

Conducting research ‘in-context’ enriches the entire interaction.

In one of our research studies, we explored user behaviors and attitudes towards sharing news digitally. We also got user feedback on current and potential features for a news app.

Quick lunch of bread pakodas before the start of a mini-focus group!

To conduct sessions with students in tier 2 cities, we chose ‘neighborhood home venues’ rather than a hotel. This helped reassure our participants parents and encouraged more students to participate.

We sometimes conduct research at a client’s office or at a professional research facility.

In such cases, the research study often doubles up as a ‘design/research awareness-building exercise’ for client teams interested or invested in research.

180 and 90 min home visits helped us gain an in-depth understanding about geriatric patients living in Moscow and Irkutsk.

Talking to caregivers and other stakeholders in addition to patients helped us get a holistic perspective.

The perks of conducting research in cultures like India and Russia!

The hospitality shown by research participants never fails to energize lengthy interactions.

Home visits in India can be unexpected.

In this interview with a young man living in the outskirts of Noida, his family joined us for most of the interview.

Good quality, ready to rent research setups are sometimes not available even in large Indian cities.

In those instances, we set up a CCTV across adjoining rooms in a home or co-working space to create ‘interview’ and ‘observation’ rooms.

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