Testing and Evaluation
Improving usability and ensuring that products align with user expectations and mental models
Evaluation research is integral to the iterative design process.
Over the years, Anagram Research has supported product development at every stage – from concept and prototype testing to evaluating live apps and websites. We’ve conducted these studies in-context, in labs, and remotely.
In 2017, the Hindustan Times Group partnered with Anagram Research for a foundational research study. This research helped inform a ‘Mobile First’ strategy across the client’s news brands, and also shaped the digital redesign of its business newspaper ‘Live Mint’
In 2018, we were re-engaged to test the high-fidelity prototype of Live Mint before launch.
Conducted in a professional research facility, the study allowed our clients to observe participants via a one-way mirror and live video feed – helping to build support for user-centered design across the organization.
Using techniques like free exploration, think-aloud, and scenario-based tasks, we identified key usability, experience, and conceptual issues early. This iterative approach ensured the final product met user needs and expectations.
Launched in 2019, the redesigned news app quickly gained traction – surpassing its main competitor and reaching 33 million visits by year-end.
Devika and Anagram are fantastic at demystifying consumer needs and helping teams really get under consumers’ skin.
I’ve used them multiple times in my career, across consumer industries, including doing foundational research for Livemint. Their work resulted in creating the fastest growing site in traditional media. I’d recommend this team unhesitatingly.
Rajiv Bansal, Former client at the Hindustan Times Group
While lab-based studies suit certain needs, understanding real-world use calls for in-context research.
Peel Technologies, creators of the Peel app that turned smartphones into smart TV remotes, partnered with Anagram Research to explore digital content consumption in India and evaluate their app’s user experience, including new prototypes.
We conducted seventeen in-home sessions across Delhi, Hyderabad, and Mysore.
Several key findings emerged specifically because the research was done in context, highlighting the value of stepping into users’ everyday environments.
Like Peel, many of our clients derive greater value from a hybrid research approach – Where in addition to evaluation research which is largely improvement oriented, the time spent with users is also utilized for broader generative research which can lead to innovation.
During the research it felt as if Devika was just as invested in the success of our app and product as we, the ones who had spent years building it, were.
Because of this, even a year later, we all still treat several of the insights that came out of our India research
as cornerstones upon which we feel secure building our product direction for the future.
James Dellinger, Former client at Peel Technologies
