Anagram Research is a full service user research micro consultancy

With over two decades of experience in research across industries, we inspire and guide our clients to design innovative, user centered products and services.

Our actionable insights and recommendations are grounded in robust primary or secondary research, and crafted out of a deep understanding of user needs, behaviors and the socio-cultural context.

When you work with Anagram, you work directly with a seasoned, globally respected user researcher

Led by experienced founder Devika and supported by a trusted network of collaborators, Anagram brings both depth and flexibility to every project.
Devika’s hands-on involvement ensures sharp thinking from the start, efficient scoping, and insights that go beyond the obvious.
By taking on only a few projects at a time, we are able to give each one the attention and care it truly deserves.

Research Consulting

Anagram Research coordinates and runs user research projects in India and around the globe. Our research insights have been used to inspire new ideas and innovation, as well as to improve existing customer experiences.

We can manage all your research requirements – from initial planning, participant recruitment and conducting the research to analyzing and sharing insights through a workshop or an interactive presentation.

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Research Collaboration

We have successfully collaborated with global research and strategy consultancies, as well as with inhouse Insights or Design teams.
We can be your India based research partner on multi-country research studies.

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Workshops

Anagram Research conducts design research and usability workshops for academic institutes as well as corporates.
Past workshop duration's have ranged from 3 days to 2 weeks.

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Capability Building

Anagram gets you 'research ready.'
We support client teams looking to build or deepen their user research capabilities internally.

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FEATURED WORK

Design Personas

Understanding the needs, behaviors, experiences and goals of the next billion job seekers in India.
March - April 2020

#In-Context Research #Defining User Needs #Future Scenarios #Brainstorming Cards

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FEATURED WORK

Strategic Insights

Enabling a better future for medium – smallholding Indian farmers.
October - November 2019

#In-Context Research #Exploratory Research #Problem Space #Insights #Research Based Guidelines

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WORK SNIPPETS

Remote Research

Anagram Research's approaches and experiences with remote research.
2011 - 2025

#Longitudinal Research #Direct Interviews

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WORK SNIPPETS

Testing and Evaluation

Selected examples of evaluation research projects Anagram Research has been involved in over the years.
2011 - 2025

#Usability #User Experience #Iterative Design #Solution Space

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WORK SNIPPETS

Secondary Research

Anagram Research’s approach to using secondary research to sharpen focus, uncover opportunity areas, and add depth and credibility to primary research.
2011 - 2025

#Secondary Research #Inspiration #Perspective #Benchmarking #Trends

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FEATURED WORK

Social Impact Research

Investigating ways by which Indian users of digital products and services might be supported to feel safer online.
June - August 2022

#Diary Study #In Depth Interviews #Remote Research #Research Based Guidelines

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Established in 2011, Anagram Research is located in Bangalore, India.

With over 23 years of experience, Devika Ganapathy is the founder and an integral part of all Anagram Research projects.

Through her work, she endeavors to raise the bar for user research in India and is a strong advocate of culture sensitive research. Beyond her consulting practice, Devika actively initiates and collaborates on initiatives to build and strengthen the Indian user research community.

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Our name ‘Anagram Research’ is inspired by the thrill of finding unexpected meaning in the obvious, and making sense of the obscure.

We would love to hear from potential clients and collaborators who are passionate about user research and for whom work quality is a priority.

Reach out for our help uncovering powerful user insights. You don’t even need to have it all figured out before you contact us.
We would be happy to guide you, after understanding your business context and the questions you hope to answer through research.

We’re also keen to hear from experienced freelance researchers (6+ years) or consultancies interested in partnering with Anagram Research.

Reach us at: enquiries@anagramresearch.com