Established in 2011, Anagram Research is located in Bangalore, India.

If you like word puzzles and have ever worked on an anagram, the rationale behind naming a research consultancy ‘Anagram Research’ is probably self-evident to you.

There’s a little thrill that comes with figuring out a clever anagram – that split second when the letters suddenly rearrange in your mind, and something entirely new and meaningful emerges. It feels like uncovering a hidden message or finding something you didn’t even know was there.
It’s surprising, playful, and oddly satisfying.

That moment is a reminder that sometimes, just a shift in perspective, can transform the familiar into something unexpected and insightful.

In user research, the tangle of interview transcripts, notes and sticky notes can feel overwhelming. But like an anagram, the pieces are all there. The hidden meaning can be revealed by moving things around and shifting perspective.

Skilled anagrammatists aspire to create anagrams that in some way reflect on the original anagram. (Snooze Alarms = Alas! No More Z’s)
At Anagram Research, we derive insights by studying what users say, do, and feel – until patterns emerge that reflect deeper truths, spark new perspectives, and unlock meaningful possibilities.

Got a puzzle you’re trying to solve? Let’s rearrange the pieces together and see what unexpected insights emerge.