I worked with Devika several times, when we engaged Anagram first to conduct multiple user research projects, and later to help train our team in basic design research techniques.
As a researcher, I found her to be incredibly capable, working with us to precisely define the scope and methodology of the project and organizing every stage of the logistics for a project spanning several months and multiple cities. She planned and conducted all the fieldwork in an assured manner, and in the end generated a huge volume of detailed, valuable insights.

Vikram Viswanath, Head of Insights and Innovation at Koala.com
(Client – Research projects and workshop for Urban Ladder)

I had the pleasure to collaborate through a research project in India. Devika is extremely professional and cares so much about our project success.
She made sure our projects were delivered within the time frame and went above and beyond to accommodate additional requirements.
She spent extra time to dry run study findings to ensure relevance to the audience.
After her debrief, our extended teams were asking if we could do the same research in other global markets.
I would highly recommend Devika and her company.

Xiaodan Wang, Director, Product Design at Facebook
(Client – Research for Didi Chuxing)

We worked together on a brief project, where Devika made sure we optimized for time and effort because the project had multiple legs to it.
Her expertise in her field manifested itself in every conversation we had. Her openness to feedback, ductility in the program structure, planning and work ethic make her a pleasure to work with.
The final output of the excursion was a great example of the work Devika had put it.
Overall, a great person to partner with.

Sivaram Parameswaran, Head of Brand Marketing at LinkedIn India
(Client – Research for LinkedIn India)

As a trainer Devika was invaluable, engaging our internal team who had very little prior exposure to research techniques, and imparting the knowledge and mindset for them to understand users better.
I have no hesitation recommending her to anyone who needs to understand their users, validate hypotheses or prototypes, or simply understand more about the theory and practice of design research.

Vikram Viswanath, Head of Insights and Innovation at Koala.com
(Client – Workshop for Urban Ladder)

Devika is a passionate researcher who digs relentlessly to get the most impactful insights.
The level of preparation & attention to detail with which she approached each stage of research blew me away. Not only was she intuitive and thorough in structuring the user research, what impressed me most was her empathy and the level of ownership she assumed.
It felt as if she was just as invested in the success of our app and product as we, the ones who had spent years building it.
Even a year later, we treat several of the insights that came out of our research as cornerstones upon which we feel secure building our product direction for the future.

James Dellinger
(Client – Research for Peel)

Anagram Research has provided great value to our projects. Devika understood the needs of the project and helped the team define study objectives.
She worked collaboratively with the team to ensure the discussion guide captured the input of different stakeholders.
The user sessions were conducted in a very professional manner and the design team was also engaged by having periodic debrief sessions with the observers. Devika and her team worked with our team to document findings and derive meaningful insights & design directions.

Ashwin Umathy, Design Lead at IBM
(Client – Research for McAfee India)

We hired Anagram Research for an extensive ethnographic research project last year.
We were very impressed by the quality of output and the process.
Devika was thorough and professional throughout the entire project. She was detail oriented, diligent, and flexible.
I ended up learning a lot about how to approach ethnographic research.
Devika is a top practitioner in her field and cares a lot about her work.
I highly recommend her – I would love to work with her again in future.

Sumit Suman, Building Bain Innovation Exchange
(Client – Bain & Co)

Devika and Anagram are fantastic at demystifying consumer needs and helping teams really get under consumers’ skin.
I’ve used them multiple times in my career, across consumer industries, including doing foundational research for Livemint.
Their work resulted in creating the fastest growing site in traditional media.
I’d recommend this team unhesitatingly.

Rajiv Bansal, Founder and CEO at Opoyi
(Client – HTMedia)