Research Collaboration

In addition to our research consulting practice, we also collaborate to support other research teams in multiple ways:

Expert Resourcing
We collaborate with design, strategy and research consultancies, as well as with insights teams within larger organizations, when their in-house teams lack the capacity or specific expertise to take on large or complex research projects.

Cultural Insight Partner
We partner with global research and strategy consultancies to ensure cultural relevance when conducting research in India. In past engagements, we’ve either supported international teams on the ground or independently led the India leg of multi-country studies from end to end.

India Immersions
Cultural immersions offer global researchers a meaningful way to understand India’s rich and varied context — beyond surface-level observations.
We curate immersive experiences tailored to specific research objectives or areas of interest. These sessions are designed to help foreign researchers observe real-life settings and gain deeper cultural insight through guided conversations.
Each immersion is led by a local expert or researcher who will be able to discuss topics of interest, help ask the right questions and spot what might otherwise be missed.
Examples of past immersions include:

Walks or visits to specific places of interest
Contextual and informal interactions with target users
Participation in local or seasonal rituals, events, or activities

In collaboration with a US based research agency doing a multi country study, Anagram Research was the local research partner for India.

This picture – A ‘Day in the Life’ chart used during home visits to understand device usage and preferences in India.

Anagram Research’s role in this collaboration was that of a cultural expert.

In addition to participating in interviews and debriefs, we also facilitated visits to inspirational spaces, people, and experiences relevant to the project.

We facilitated inspirational visits for a global research team doing research in India.

To find the diverse range of people they wanted to talk to, we worked with our professional recruiting partner and also tapped into our personal networks.

The culmination of a 2-month research collaboration with the in-house innovation team of a leading Indian company.

This picture – Externalizing and grouping research data to find patterns.

As the local research partner, Anagram Research helped a US based research agency with secondary research about alternate healthcare systems in India.

Secondary research was then enriched and validated through quick field work in India.

Collaborations are always great! An opportunity to work with researchers across the globe.

This picture – A thank you gift from an IDEO research team at the end of our research collaboration in Bangalore.

content.php