Research Collaboration

In addition to our direct consulting practice, we also collaborate and support other research teams in multiple ways:

Bandwidth, Expertise
We partner with design or research consultancies, or with Insights teams within large organizations, in instances where the in-house team does not have the bandwidth or expertise to handle a large or complex research project.

Local Research Partner
We partner with global research and strategy consultancies to ensure research relevence in an India specific cultural context. In past collaborations, we have supported global teams conducting research in India or entirely managed and run research in India during multi-country studies.
We can also provide support on global research projects at a competitive cost.

Cultural Immersions
Cultural immersions allow global researchers unfamiliar with India, to gain a deeper understanding about the local context and people. We design unique immersive experiences, that are based on specific research objectives or interest areas and include opportunities to both observe and interact. Cultural immersions are guided by a local expert / researcher who will be able to discuss topics of interest and highlight cultural nuances.
Cultural immersions that we have facilitated in the past include:

Walks or visits to specific places of interest
Contextual and informal interactions with target users
Opportunities to participate in local / season specific activities of interest

In collaboration with a US based research agency doing a multi country study, Anagram Research was the local research partner for India.

This picture – A ‘Day in the Life’ chart used during home visits to understand device usage and preferences in India.

Anagram Research’s role in this collaboration was that of a cultural expert.

In addition to participating in interviews and debriefs, we also facilitated visits to inspirational spaces, people, and experiences relevant to the project.

We facilitated inspirational visits for a global research team doing research in India.

To find the diverse range of people they wanted to talk to, we worked with our professional recruiting partner and also tapped into our personal networks.

The culmination of a 2-month research collaboration with the in-house innovation team of a leading Indian company.

This picture – Externalizing and grouping research data to find patterns.

As the local research partner, Anagram Research helped a US based research agency with secondary research about alternate healthcare systems in India.

Secondary research was then enriched and validated through quick field work in India.

Collaborations are always great! An opportunity to work with researchers across the globe.

This picture – A thank you gift from an IDEO research team at the end of our research collaboration in Bangalore.

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