Research Collaboration
In addition to our research consulting practice, we also collaborate to support other research teams in multiple ways:
Expert Resourcing
We collaborate with design, strategy and research consultancies, as well as with insights teams within larger organizations, when their in-house teams lack the capacity or specific expertise to take on large or complex research projects.
Cultural Insight Partner
We partner with global research and strategy consultancies to ensure cultural relevance when conducting research in India. In past engagements, we’ve either supported international teams on the ground or independently led the India leg of multi-country studies from end to end.
India Immersions
Cultural immersions offer client design and research teams a meaningful way to engage with their area of focus – beyond user interviews.
We curate immersive experiences tailored to specific research objectives or topics of interest. Our sessions are designed to help our client partners gain deeper cultural insight by observing real-life settings or through guided visits or walks.
Each immersion is led by a local researcher who will be able to provide cultural sub-context, ask the right questions and spot what might otherwise be missed.
While immersions are fun, they are also actionable – We work with our clients to capture notes and synthesize the rich data and observations that are a byproduct of immersions.
Examples of past immersions include:
- Walks or visits to specific places of interest
- Contextual and informal interactions with target users
- Participation in local or seasonal rituals, events, or activities
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