Research Collaboration

In addition to our research consulting practice, we also collaborate to support other research teams in multiple ways:

Expert Resourcing
We collaborate with design, strategy and research consultancies, as well as with insights teams within larger organizations, when their in-house teams lack the capacity or specific expertise to take on large or complex research projects.

Cultural Insight Partner
We partner with global research and strategy consultancies to ensure cultural relevance when conducting research in India. In previous engagements, we’ve either partnered with international teams on the ground in India or independently managed the entire India portion of multi-country studies.

India Immersions
Cultural immersions offer client design and research teams a meaningful way to engage with their area of focus – beyond user interviews.
We curate immersive experiences tailored to specific research objectives or topics of interest. Our sessions are designed to help our client partners gain deeper cultural insight by observing real-life settings or through guided visits or walks.
Each immersion is led by a local researcher who will be able to provide cultural sub-context, ask the right questions and spot what might otherwise be missed.
While immersions are fun, they are also actionable – We work with our clients to capture notes and synthesize the rich data and observations that are a byproduct of immersions.
Examples of past immersions include:

Walks or visits to specific places of interest
Contextual and informal interactions with target users
Participation in local or seasonal rituals, events, or activities

In collaboration with a US based research agency doing a multi country study, Anagram Research was the local research partner for India.

This picture – A ‘Day in the Life’ chart used during home visits to understand device usage and preferences in India.

Anagram Research’s role in this collaboration was that of a cultural expert.

In addition to participating in interviews and debriefs, we also facilitated visits to inspirational spaces, people, and experiences relevant to the project.

We facilitated inspirational visits for a global research team doing research in India.

To find the diverse range of people they wanted to talk to, we worked with our professional recruiting partner and also tapped into our personal networks.

The culmination of a 2-month research collaboration with the in-house innovation team of a leading Indian company.

This picture – Externalizing and grouping research data to find patterns.

As the local research partner, Anagram Research helped a US based research agency with secondary research about alternate healthcare systems in India.

Secondary research was then enriched and validated through quick field work in India.

Collaborations are always great! An opportunity to work with researchers across the globe.

This picture – A thank you gift from an IDEO research team at the end of our research collaboration in Bangalore.

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