Research Projects

We specialize in qualitative primary and secondary research, and our consulting approach has evolved over more than a decade.

Collaborative and structured planning, Flexible and iterative implementation
Structured and collaborative, we involve our clients from initial project planning, through the actual process of conducting a study and sharing the findings. We believe that the strength and relevance of research lies in clearly defined objectives, collaborative planning and a flexible research plan that assimilates stakeholder and consumer inputs.

Thought provoking and actionable insights and recommendations
We understand the correlation and overlaps between design and research. Our research insights and recommendations are thought provoking and actionable, geared towards inspiring design and providing design direction.

Customized and inspiring research approach and presentation
We strive to move beyond standard user research approaches and staid research documentation. We innovate and customize traditional research methods, to best meet each client’s individual research objectives and to suit the cultural context. Out-of-the-box and visual research tools are often used to encourage our research participants to share their thoughts and experiences more deeply. We frame our findings in a fresh and unique way, to make our research insights inspirational and engaging.

Multiple engagement models
We have in place different engagement models, to ensure that every customer’s unique requirement is met:

Fixed time projects
This model works best for clients who have specific research requirements that they want completely taken care of by an external research partner. Fixed time projects typically range from 1 – 3 months. Anagram Research recommends a research approach, after understanding your unique business objectives and the stage of product development you are currently at. We keep in mind the context in which your product or service is intended to be used. At times we recommend a combination of different methods to best address your specific goals.
On-going consultation
Anagram Research works with clients who need on-going feedback and recommendations on their product or service ease of use. We can collaborate with your in-house design and development teams or with your external design partners, to provide expert inputs and ensure compliance with global usability standards.
Project linked mentoring
We can train your in-house team by mentoring and guiding them during a project. These ‘Learning Projects’ assure a high quality research deliverable as well as leave you with a team trained in the specific research methods employed during the project.

Curated, dynamic team
Our carefully curated network of researchers, local moderators, recruiters, facility-providers and research-support services enable us to meet the linguistic and geographic challenges of conducting pan-Indian primary research, without compromising work ethics or quality. We also partner with research agencies and freelance researchers around the globe, to conduct research studies outside India.

Our user interviews complimented by observation and research activities can range from a couple of hours to a week.

Rigorous research helps gain in-depth understanding of customer lifestyles, attitudes and behaviors.

Research can inspire and help identify opportunity spaces for design.

We visited over 40 homes across Bangalore, Mumbai, Delhi and Hyderabad for in-context research that inspired a client to design furniture and décor products for Indian customers more thoughtfully.

Rainy Kolkata… On route to Durgapur to talk to final year college students about their career related needs and aspirations.

We also visited students in Nasik, Davangere and Meerut to identify unmet needs and opportunity spaces for a client.

A ‘learning project’ – A client’s design team observed user interviews and participated actively in synthesis.

To enhance learning, Anagram Research also conducted a series of short workshops to help them understand the different research phases.

Conducting research ‘in-context’ enriches the entire interaction.

In one of our research studies, we explored user behaviors and attitudes towards sharing news digitally. We also got user feedback on current and potential features for a news app.

Quick lunch of bread pakodas before the start of a mini-focus group!

To conduct sessions with students in tier 2 cities, we chose ‘neighborhood home venues’ rather than a hotel. This helped reassure our participants parents and encouraged more students to participate.

We sometimes conduct research at a client’s office or at a professional research facility.

In such cases, the research study often doubles up as a ‘design/research awareness-building exercise’ for client teams interested or invested in research.

180 and 90 min home visits helped us gain an in-depth understanding about geriatric patients living in Moscow and Irkutsk.

Talking to caregivers and other stakeholders in addition to patients helped us get a holistic perspective.

The perks of conducting research in cultures like India and Russia!

The hospitality shown by research participants never fails to energize lengthy interactions.

Home visits in India can be unexpected.

In this interview with a young man living in the outskirts of Noida, his family joined us for most of the interview.

Good quality, ready to rent research setups are sometimes not available even in large Indian cities.

In those instances, we set up a CCTV across adjoining rooms in a home or co-working space to create ‘interview’ and ‘observation’ rooms.

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